Enlightenment is widely interpreted as the advanced thought. This statement speaks for the theory that "knowledge is power"- in this case, power to conquer oneself, ones fears and limitations. However, there are several views on weather enlightenment includes human sensation and events with yet vague explanations by humans, or only numbers and science.
…Yoda is enlightened.
2. What is the meaning and function of "myth" in Adorno and Horkheimer's argument?
“Myth is already enlightenment, and enlightenment reverts to mythology.” Myth is a tradition that has emerged from the beginning of mankind. Myth is a response to mystery and tends to serve as an explanatory solution to enigmas and unexplained phenomena.
Myth seeks to explain phenomena, just like enlightenment, and is in that sense quite similar. What myth has mainly been used for is for human beings to gain a sense of control of nature by embedding an explanation in something uncertain. When alienated from nature and the natural world, a human being tends to seek reconciliation through domination.
3. What are the “old” and “new” media that are discussed in the Dialectic of Enlightenment?
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4. What is meant by “culture industry”?
A term that is used to describe how media as it is today, forming a mass culture, is manipulating mass society into idleness and passivity. Culture industry lures the mass into believing they have needs that can be met only by consumption, and ultimately only profits in short term.
5. What is the relationship between mass media and “mass deception”, according to Adorno and Horkheimer?
Mass media is the form of media fed to the masses. Mass culture is a small portion of society represented by the media introduced to the mass in order to create a delusion of a culture where the mass has participated.
6. Please identify one or two concepts/terms that you find particularly interesting. Motivate your choice.
Culture Industry: The fact that consumer hypes promise a solution for a problem one never had in the first place actually, in the long run cheats the consumer of what they promised in the first place.
Pseudoindividuality: The illusion that preserving your identity and emphasizing it can be done by simply choosing from different brands on the market that represent similar qualities of what you're trying to express with your individuality. This illusion means snapping to a grid carefully laid out in a mesh by media and marketing instead of floating around, perhaps not in the mesh at all.
reference:
Dialectic of Enlightenment [M.Horkheimer, T.Adorno, 1944]
The Elements of a Scientific Theory of Self-Deception [R.Trivers 2006]
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